“Wix isn’t good for SEO.” You’ve probably heard that before. Maybe you’ve even believed it. But here’s the thing—it’s outdated advice. And if you’re still clinging to it, you might be holding your website back.
Wix has come a long way. Like, a really long way. It’s not just a drag-and-drop site builder for beginners anymore. Today, it’s packed with SEO tools, structured data options, mobile optimization features, and built-in integrations with Google Search Console. In fact, a well-optimized Wix site can rank just as well as a WordPress site.
But here’s the kicker: just because Wix can rank doesn’t mean it will. SEO isn’t magic. It’s not about hitting a switch and suddenly appearing on page one of Google. It takes strategy. It takes effort. And it takes knowing exactly how to use Wix’s features to your advantage.
That’s what we’re here for. In this guide, we’ll break down exactly how to optimize your Wix website so Google wants to rank it. We’ll cover everything—from technical SEO to content strategy, backlinks, and even the sneaky mistakes that could be killing your rankings. If you want more traffic, better search visibility, and a website that actually gets found (instead of collecting dust in the search abyss), keep reading.
Because Wix SEO isn’t a myth. It’s a tool. And when you use it right, it works.
Understanding Wix SEO
Let’s clear something up right away—Wix can rank on Google. The idea that it’s an SEO disaster is outdated. Yes, it had a rough start. In the early days, Wix sites were slow, rigid, and had messy code that Google’s crawlers hated. But that’s ancient history.
Today, Wix is packed with built-in SEO tools. You get structured data, automatic mobile optimization, customizable meta tags, and even an SEO Wiz that walks you through setup. If you’re still struggling to rank, the issue isn’t Wix—it’s the way your SEO is set up.
So, let’s break it down. Step by step. No fluff, just practical strategies.
Wix SEO Basics: Setting Up for Success
Before you jump into advanced tactics, you need a solid foundation. Here’s what to check.
Choose the Right Wix Plan
Some Wix plans don’t let you connect a custom domain. If you’re serious about SEO, you need a real domain, not a Wix-branded subdomain. Upgrade if you haven’t already.
Enable SSL (It’s Free, So Use It)
Google loves secure sites. Wix automatically provides an SSL certificate, but double-check that it’s activated. If your site isn’t HTTPS, you’re losing rankings before you even start.
Optimize for Mobile (Because Google Cares More About Phones Than Desktops)
Your site must be mobile-friendly. Wix automatically creates a mobile version of your site, but that doesn’t mean it’s perfect. Test it. If text is hard to read, buttons are too small, or images take forever to load, fix it.
Page Speed Matters—So Stop Using Huge Images
Wix sites can be slow if you overload them with high-resolution images, excessive animations, or bloated third-party apps. Compress your images before uploading. Cut unnecessary elements. Every extra second of load time costs you rankings.
Using Wix SEO Tools & Features
Wix SEO Wiz: A Good Start, But Not Enough
Wix has a built-in SEO assistant called SEO Wiz. It helps you set up basic on-page SEO, like meta tags and structured data. It’s great for beginners, but if you stop there, you’re leaving rankings on the table.
Customizing Structured Data (Schema Markup)
Google loves structured data. It helps search engines understand your content. Wix automatically adds schema markup for blogs, products, and local businesses. But you can customize it further. Use Wix’s built-in JSON-LD editor or manually edit schema via Dev Mode if you want to get fancy.
Connecting to Google Search Console & Google Analytics
You must connect your Wix site to Google Search Console and Google Analytics. This is how you track rankings, fix indexing issues, and understand your traffic. No excuses—just do it.
Keyword Research & Content Optimization for Wix
SEO without keyword research is like throwing darts blindfolded. You need a strategy.
Find the Right Keywords
Use tools like Semrush, Ahrefs, or Google Keyword Planner to find keywords people actually search for. Look for terms with decent volume but not insane competition.
Optimize Your Titles & Meta Descriptions
Wix makes this easy. Every page and post should have a clear, keyword-rich title and a compelling meta descriptionthat makes people want to click.
Bad: “Home – Best Website”
Better: “Affordable Web Design Services | Custom Sites That Rank on Google”
Use Headers Properly
Don’t just bold text randomly—use H1, H2, and H3 tags correctly. Your H1 should be the page’s main topic. H2s break up sections. H3s go inside H2 sections. Keep it structured.
Write SEO-Friendly Blog Posts
Blogging isn’t just for fun. It’s an SEO goldmine if done right. Cover topics people search for, provide value, and include relevant keywords naturally. No stuffing.
Technical SEO for Wix Websites
Technical SEO keeps your site running smoothly and crawlable by search engines. Here’s what you need to check.
Improve Your Core Web Vitals
Google ranks sites based on speed, interactivity, and visual stability. Wix has improved a lot, but you still need to:
- Compress images before uploading.
- Avoid too many third-party apps.
- Use the built-in Lazy Load feature.
Manage Your Site Structure
- Keep URLs clean. No weird numbers or random characters.
- Use logical navigation—don’t bury pages under five layers of clicks.
- Wix automatically generates a sitemap, but submit it to Google Search Console anyway.
Fix Duplicate Content Issues
Sometimes, Wix creates duplicate pages (especially with product or blog categories). Make sure your canonical tags are set correctly.
Off-Page SEO & Link-Building Strategies for Wix
Ranking isn’t just about on-site optimizations. You need backlinks—other sites linking to you. Here’s how to get them:
- Write guest posts on relevant blogs and link back to your site.
- Get featured on industry directories and association websites.
- Leverage social media to amplify your content and attract natural links.
- Use HARO (Help a Reporter Out) to get featured in articles and earn backlinks.
Local SEO for Wix Websites
If you run a local business, SEO is different. Here’s what you need to do.
- Set up a Google My Business (GMB) profile with accurate info.
- Use local keywords (e.g., “best bakery in Chicago” instead of just “best bakery”).
- Get local backlinks from newspapers, community blogs, and local business directories.
- Encourage customer reviews—Google loves businesses with good ratings.
Common Wix SEO Mistakes to Avoid
Even if you do everything else right, these mistakes can ruin your rankings:
❌ Using Too Many Animations
Wix lets you add cool effects, but Google doesn’t care about them. If they slow down your site, ditch them.
❌ Ignoring Mobile Optimization
Your site should be just as good (or better) on mobile. If users have to pinch and zoom to read, you’re doing it wrong.
❌ Not Updating Content Regularly
SEO isn’t a one-time thing. If your content is outdated, refresh it. Update old blog posts. Keep things current.
❌ Overlooking Structured Data
Schema markup gives you an edge. If you’re not using it, start now.
Measuring and Tracking SEO Performance on Wix
If you’re not tracking SEO performance, how will you know what’s working?
Use Google Search Console
- Check for indexing errors and crawl issues.
- See which keywords you’re actually ranking for.
Use Google Analytics
- Track traffic sources.
- Monitor bounce rates and user behavior.
Monitor Keyword Rankings
Use Semrush, Ahrefs, or Ubersuggest to track keyword positions over time.
Wix SEO isn’t a mystery. It’s a process. Set up your site correctly, optimize your content, and build links. Stay consistent. Keep improving.
Now go make your Wix site rank.
Conclusion: Wix SEO is a Power Tool—Use It Wisely
By now, you know the truth. Wix isn’t the problem—poor SEO strategy is. If you’re willing to put in the effort, optimize the right elements, and play by Google’s rules, your Wix site can absolutely dominate the search rankings.
Let’s recap the essentials:
- Use Wix SEO Wiz as a starting point, but don’t stop there. Customize your settings.
- Optimize your site speed, mobile responsiveness, and structured data—Google loves fast, user-friendly sites.
- Create high-quality content with strategic keywords (without stuffing them like a Thanksgiving turkey).
- Nail your on-page SEO—meta titles, descriptions, alt text, and URL structures matter.
- Build high-authority backlinks and leverage social proof to boost your credibility.
- Track your results. If you’re not measuring, you’re guessing.
Most importantly? Keep going. SEO isn’t a one-and-done deal. It’s an ongoing process of testing, tweaking, and improving.
So, what’s next? Go apply these strategies. Update your pages. Improve your content. And if your Wix site still isn’t ranking, dig deeper—find what’s missing, fix it, and keep pushing forward. Because the only thing standing between you and better rankings isn’t Wix. It’s action.
Your move.
FAQ
Yes, Wix offers built-in SEO tools like customizable meta tags, sitemaps, and SEO Wiz for guidance.
Yes, you can use affordable SEO tools like Ubersuggest, Moz, or hire freelancers on Fiverr or Upwork.
Use Wix SEO Wiz, Google Search Console, or SEO audit tools like Ahrefs or SEMrush.
WordPress offers more flexibility and advanced SEO plugins, but Wix has solid built-in SEO tools for beginners.
