UTM Tracking: The Secret Weapon for Smarter Marketing
Marketing without tracking is like throwing darts in the dark. You might hit something, but you won’t know how, why, or if you can do it again. Here’s a staggering fact: 60% of marketers don’t effectively track their campaign performance. That means most businesses are blindly spending money on ads, social media, and email marketing—without […]
The Social Media Strategy That Actually Works in 2025
By 2025, social media isn’t just an add-on to your marketing. It is your marketing. Introducing social media strategy 101. Consider this: 80% of consumers say a brand’s social presence influences their buying decisions. Yet, most businesses are still stuck in 2020 strategies—posting generic content, chasing likes, and hoping for the best. That’s like showing […]