Relationship Marketing: The Key to Long-Term Customer Loyalty
If your marketing strategy is all about chasing new customers, you’re doing it wrong. Really, you are. Because guess what? Acquiring a new customer costs five times more than keeping an existing one. Five times! And yet, most businesses pour their budgets into lead generation while ignoring the goldmine they already have—their current customers. This […]
Influencer Marketing in 2025: What Works, What Doesn’t, and How to Win
Influencer marketing is no longer a “nice to have.” It’s a $24 billion industry and growing. But here’s the kicker: most brands are still doing it wrong. Paying an influencer to post a product and hoping for the best? That worked in 2018. Today, consumers see through inauthentic sponsorships, algorithms prioritize genuine engagement, and brands […]