12+ Best SEO Courses to Learn in 2025 (Free & Paid)
SEO is one of those things that sounds simple until you’re staring at your site traffic graph wondering why it looks like a flatline. Or worse, a rollercoaster designed by chaos. Here’s the kicker: 75% of users never scroll past the first page of search results. So if your content isn’t optimized and discoverable, it’s […]
SEO and Advertising: How They Work Together for Better Results
If you want to hide a body, put it on page 2 of Google. We’ve all heard the joke. But here’s the punchline: it applies to paid ads too. SEO and advertising are often pitted against each other like rivals in a marketing turf war. Organic vs paid. Patience vs speed. Cheap vs expensive. But […]
How to Build Links: The Complete Guide to Modern Link Building
If you build it, they will come. Except… not if Google can’t find it. And definitely not if no one’s linking to it. Backlinks remain one of the top three ranking factors in Google’s algorithm, according to Backlinko’s analysis of 11.8 million search results. So yes, link building still matters. A lot. But here’s the […]
Google Analytics and SEO: Using Data to Drive Rankings
Key Takeaways Google Analytics shows what SEO traffic does after clicking. Focus on metrics like organic traffic, bounce rate, and conversions. Use Analytics to find top pages, fix high-bounce content, and improve CTR. GA4 provides deeper engagement tracking with event-based reports. Pair Analytics with tools like Search Console and Looker Studio. Filter spam, track branded […]
Google Reviews and SEO: How Feedback Fuels Rankings
Key Takeaways Google reviews influence local SEO visibility and trust. Keywords in customer reviews act as natural ranking signals. Fresh, consistent reviews show Google your business is active. Responding to reviews improves engagement and credibility. Embedding reviews on your site strengthens overall SEO. Never incentivize or fake reviews or risk penalties from Google. 88% of […]
SEO Monitoring: The Complete Guide to Tracking and Improving Rankings
Key Takeaways SEO monitoring helps you detect issues before they impact rankings and traffic Track keyword rankings, traffic trends, backlinks, and technical site health Use reliable tools like SEMrush, SE Ranking, Surfer SEO, Nightwatch, and Ahrefs Schedule regular checks and set up alerts for sudden performance changes Avoid common mistakes like tracking too many keywords […]
SEO Analytics: How to Track, Measure, and Improve
Key Takeaways SEO analytics focuses on organic search, not just general web data. Tracking key metrics like traffic, CTR, backlinks, and Core Web Vitals is essential. Start with free tools like Google Search Console and expand with platforms such as Semrush or Seobility. Use analytics to set goals, find quick wins, and fix underperforming pages. […]
SEO and Inbound Marketing: A Complete Guide to Driving Organic Growth
Key Takeaways SEO helps people discover your inbound content. No traffic, no leads. Inbound marketing nurtures and converts that traffic into customers. Together, they create a long-term strategy that’s cheaper and more effective than relying on ads. SEO = visibility. Inbound = engagement and conversion. Use keyword research with buyer intent, not just volume. Create […]
Brand Storytelling Examples: How to Build Stories That Stick
Key Takeaways Brand storytelling is about emotion and values, not just features. Strong stories include character, conflict, resolution, values, and emotion. Keep the customer as the hero and position your brand as the guide. Authenticity matters more than polish, audiences spot fake fast. Use consistent storytelling across ads, social, emails, and sales. Nike, Patagonia, Dove, […]
Creating Landing Pages That Actually Convert in 2025
Key Takeaways When creating landing pages, you should have one clear goal and one call to action. Strip away clutter like navigation menus or extra links. Headlines, visuals, and social proof work together to boost trust. Speed and mobile optimization are critical for conversions. Keep the copy short, clear, and focused on benefits. Local landing […]